Loeries Finalist

Bullet PointDigital Media

Problem

Many parents lack the necessary skills and knowledge to cultivate positive family dynamics and promote their children's holistic development. This knowledge gap hinders the establishment of effective parent-child relationships and prevents parents from practicing mindful parenting techniques, resulting in potential negative outcomes for children's overall development.
 

Insights

Parents who gain knowledge make their mental well-being a top priority. They recognise the origins of stress and anxiety in their lives, actively pursue therapy, create tailored approaches, engage in candid conversations about emotions and coping methods, and acknowledge that dealing with mental health difficulties is both normal and manageable with the right tools. This approach can have a positive influence on their children's mental health, decrease the likelihood of them developing mental health problems, and enhance the overall well-being of the entire family.
 

Concept

ParentsCool is a comprehensive and user-friendly application designed to assist parents with busy schedules. It offers personalised content and engaging features such as a pocket therapist and a simulator within an aesthetically pleasing interface. Additionally, ParentsCool consistently reinforces its brand message of advocating mindful parenting through its presence on social media and merchandise offerings.
 

Solution

ParentsCool developed an app tailored to accommodate the needs of busy parents. It provides curated moments, activities, and exercises based on the user's preferences selected during sign-up. These moments become accessible one by one as users complete them, fostering mindful parenting and personal growth. You can access these moments through the categories section in the sidebar. The app boasts a range of features, including a pocket therapist, an AI simulator, a chat room, and a diary. These features were integrated to empower and connect parents within the ParentsCool community. The pocket therapist feature aims to facilitate discussions about mental health and offer parenting advice and guidance. The simulator enables parents to practice challenging conversations with an AI simulation. The chat room offers a platform for parents to exchange parenting tips and seek advice from peers. In the diary, parents can create entries for reflection on parenting, mental health, or specific questions. Additionally, the diary provides access to recent entries, a daily mindful moment, and a view of mood statistics over the past 30 days.
 

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