Problem

The brand Robertsons Spices lacks a significant emotional connection with its audience.

Insights

By crafting a transmedia campaign utilising three distinct media formats, a strong emotional connection between the brand and its audience can be firmly established.

Concept

All roads lead to spice. Join Grandpa Rob on his flavourful adventure as he embarks on a quest, traversing high and low, encountering numerous obstacles, all in pursuit of our beloved spices!

Solution

The execution involved 4 videos, Instagram posts, and a microsite.

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