Problem

The problem was the need to address the negative impacts of fast fashion on the environment, workers, and consumer health, particularly among young adults. This issue required an engaging and educational solution to encourage behavioral change.

Insights

Insights gained during the project included a deep understanding of fast fashion's detrimental effects and the benefits of slow fashion. It was recognised that young adults needed an immersive and interactive learning experience to grasp the complexities of this issue.

Concept

The concept revolved around creating an informational website for Nike with a focus on fast fashion. The key idea was to use gamified elements, such as interactive animations and a gamified infographic, to make learning enjoyable and understandable. This approach aimed to engage and educate the target audience effectively.

Solution

The solution encompassed the development of a microsite. It emphasised user-friendly design, data visualisation, graphic design elements, and persuasive copywriting. The integration of gamification elements, ensured an interactive learning experience. Additionally, research on fast fashion's environmental impact, labour conditions, and consumer health issues informed the content.

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